The sanskrit word, Ahimsa, means to have reverence for all living things. Its core principle calls for the embracing of compassion and nonviolence by consciously not causing harm to any living being, with the understanding that the same divine energy comes back to us. Ahimsa asks us to awaken into compassion and to deeply understand thenature of our i16nterconnectedness. This includes compassion for the self, others, and the entirety of nature. Our logo seeks to express these ideas as the visual interpretation of the core values of our organization.
Snow topped mountains are encircled by plant life, footprints of wild animals, domestic animals and human beings, symbolizing nature, the animal kingdom and humanity living together in harmony.
The wild animal footprints represented are the raccoon, the skunk, the deer and the coyote. These symbolize the animals that are most in conflict with human urbanization and suburban life. How can we create more awareness about how our actions affect them?
The domestic animal footprints are the horse, the chicken, the dog and the cat. They are present because they represent the most common animals that live together with humans. How can we be more conscious about how they are treated in society and about our care for them?
The human footprint is present as a reminder that while we are the cause of much suffering, environmental destruction and degradation, that we can also be the solution. How can we be more conscious about how all of our actions have the power to either nurture or destroy?
The footprints, along with the plant life, heart and peace symbols, complete the circle around the mountains, symbolizing that we share this world together and to create peace and harmony, love is a vital component.
Our beautiful logo was created by John Beske. Please visit his website www.johnbeske.comto see more examples of his artistic creations.